Abstract: Based on provincial panel data of 31 areas from 2006 to 2015 in China, by using spatial panel model, this article analyzed the influencing factors of cigarette consumption environment, economic situation, consumer's characteristics and policy. Results showed that:the regional pattern of cigarette sales gradually shifted from relative dispersion to uniform distribution, local spatial autocorrelation relationship and space positive spillover effect is obvious in the research period. Per capita GDP, urbanization rate, per capita consumption expenditure of rural residents and age structure had significant positive impact on cigarette sales; education level and smoking control policy had significant negative impact on cigarette sales. Per capita GDP, per capita consumption expenditure of urban residents and age structure had negative spatial relationship respectively. Threrefore, one need to seize the opportunity of domestic demand expanded by urbanization and infrastructure building of rural areas. It is also needed to upgrade cigarette sales structure, improve sales environment, cooperate with tobacco control work actively and get prepared for the transformation of tobacco industry in order to adapt to changes of social and economic development in China.
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